Delivering ERA-FIT's online presence.

ERA-FIT is a supplier and manufacturer of high quality fitness equipment. Based in Devon they provide gym design solutions and products to gyms, personal trainers, sport teams and individuals across the UK and Ireland. 

Having never invested in their digital marketing, the ERA-FIT team partnered with Ctrl with the ambition to develop their online presence and reach new audiences. Focusing firstly on the re-development of the ERA-FIT website, the initial task was to establish a design which reflected the ERA-FIT brand identity and set it apart from competitors. 

Goals.

  • Re-design full website to showcase the ERA-FIT brand.

  • Create a functional eCommerce website to enable ERA-FIT to showcase and sell its products online.

  • Grow web visitors from the UK and Ireland

  • Drive commercial outcomes: sales of products, lead generation.

What we did.

Once we established a clear digital strategy with ERA-FIT, our approach to this project was very much broken down into different cycles:

  1. The design of the website and the various templates for the pages.

  2. The integration of the eCommerce platform and implementation of analytical tools.

  3. The importation and optimisation of product and category pages.

  4. Ongoing SEO optimisation and reporting.

Keeping the purchasing and navigation processes as simple as possible, we delivered an original, functional and performing website which showcases ERA-FIT's offering and is now central to their business and their digital marketing.

Results.

+274%

Website users per month.

(Nov. 20/Nov. 19)

+191%

Monthly impressions in SERPs

(Nov. 20/Nov. 19)

+663%

Monthly click throughs from SERPs. (Nov. 20/Nov. 19)

We have been working with Ctrl since July 2019 since then they have totally transformed our brand. Their dedication, forward thinking and work ethic has been exceptional and has really positively challenged my vision for the company. I am extremely excited to keep on working with Ctrl and developing ERA-FIT's online presence further. 

Davy McGregor, ERA-FIT.