Your Cardiff SEO Agency.
When it comes to SEO, there's no secrets or tricks to elevating your website's rankings. The key to success lies in understanding and keeping up to date with the latest search engine algorithm changes and in turn implementing these into your website. That is what we do.
Taking the time to first understanding your business goals, we'll analyse your website in its current state and produce a report before then devising a clear strategy in accordance with your goals whether they are visits, leads, sales or relationship marketing.
Following th ever-changing best practices we'll work with you to implement changes to your website and in time improve your position, raise conversion rates, boost traffic and lower bounce rates.
Our search engine optimisation process.
With every SEO project we take on we start off with an in-depth SEO audit. This first phase is crucial as it gives us insights as to how your website is currently performing and also allows us to analyse your targeted search terms as well as your competitors.
Looking at your keywords, we will work to identify relevant search queries, both 'long-tail keywords' and 'short-tail keywords' which relate to your products or services and for which you can realistically rank for. The premise behind this is that whilst some 'short-tail keywords' may be the most searched terms, 'long-tail keywords' will help drive more targeted traffic into your sales funnel, therefore generating a quicker retunr on your search marketing spend.
As for your competitor analysis, we will analyse why search engines may be rewarding them and look to understand how their content is performing whilst also examining their backlink profile. This allows to outline strategies to develop your content and attract similar high quality backlinks to improve your rankings.
Finally, once we have completed your keyword research and competitor analysis, we turn to your website. Here we focus solely on your website's performances and areas such as your website speed, site structure, schema mark-up, structured data, user experience, internal linking and most importantly, your content.
Once we have completed your SEO audit, the next step is often to implement fixes for all the on-page SEO elements. Whilst these can often be rapidly fixed they also often provide quick improvements in organic rankings.
Utilising the results from our audit and information from Google Analytics, we will implement any UX and structural changes to your website to make sure you content is displayed in the best of ways in an easy-to-digest format for your visitors.
The content of your website is the most crucial element of your website when it comes to search engine rankings. Following the results of your SEO audit, we look to optimise and develop the content of your key pages to incorporate your newly established keyword strategy.
On a quarterly basis, we create a content calendar, outlining new pages to be created and improvements to current content. This allows us to progressively develop your keywords whilst monitoring the performances of your various pages in search results.
Working closely with you we may also look to plan out flagship pieces of content and blogs, built to attract links to your website and target precise keywords. This of course is developed with you to ensure that at all times the content created fits within your brand identity and is suitable for your market.
Backlinks and authority building are fundamental to Google's indexation algorithm, the more backlinks and the better quality a website has the more chances it has to rank well in result pages.
To increase your backlinks and the authority of your site, we consider all the effective strategies including guest posting, finding broken links on other sites and replacing them with links to your site as well as the 'skyscraper' method of utilising competitors content and rewriting it 'bigger, better, newer'.
Transparency and accountability to the client are integral to our SEO process and key to the success of our work. Working closely with you we are always available to answer your questions or update you on the progress of your website. At the end of each month, we provide you with a performance report, this gives you a full update on the your website's SEO performances and key performance indicators.
With every client and every project comes a different set of goals, therefore every report is suited to the needs of each client meaning we truly focus on the performance indicators that matter for your project.